Michaels says she has gotten no advertising money from Lionsgate's BeFit channel. Michaels' deal specifically mentions a "pay-per-transaction" method of distribution she got 10 percent of receipts for the first 150,000 units distributed, 12.5 percent for the next 150,000, and 15 percent for units distributed thereafter (along with "minimum guarantees") YouTube instead provides channels owners with an ad-share. The dispute looks to explore how contracts executed in one entertainment era transition to the next, as studios in the home entertainment space are figuring out revenue models in an on-demand environment. Michaels' Lions Gate videos for which she is entitled to a royalty for each consumer sale of a 'unit' and (2) destroying the market for her separate Empowered Pictures videos not associated with the agreement." Meanwhile, Michaels has a new line of fitness videos, according to her arbitration papers, Lionsgate is allegedly harming her two-fold by "(1) destroying the market for Ms. In July 2014, the parties entered into a settlement agreement, but Michaels believes that the latest claim isn't subject to that deal. Jillian Michaels DVD Ripped in 30 is a comprehensive 30-day diet and exercise plan designed to get you in the best shape of your life Ripped in 30 is comprised of four 24-minute workouts based on Jillians best-selling body shredding 3-2-1 interval system: 3 minutes of strength, 2 minutes of cardio and 1 minute of abs. Lionsgate and Michaels previously engaged in a dispute with each other arising from an audit, according to the arbitration filing. Ancillary products in the weight loss product segment are naturally quite popular as well, and Michaels has used her reality TV fame to move bucket loads of fitness instructional products. Michaels says her videos for Lionsgate make up nearly half of the views.īiggest Loser has been a huge success over 16 seasons on NBC, but it's not only the network that has benefited. The 2007 deal provides escalating royalties for Michaels depending on how many exercise videos are distributed in the market, but according to Michaels' arbitration petition, videos uploaded to YouTube have "cannibalized sales" via free streaming.Īccording to her filing, Lionsgate is believed to have been given $5 million from YouTube to start the fitness channel in 2012 - and to date, it has amassed nearly 350 million views and 2.6 million subscribers. She focuses on macronutrients since we all eat differently. The dispute with at least $10 million in alleged damages is a remarkably novel one thanks to a production and distribution agreement between Lionsgate and Michaels. She covers what you should eat, when you should eat, how you should train, and how you should supplement. Biggest Loser star trainer Jillian Michaels has filed an arbitration claim against Lionsgate over fitness videos uploaded to the studio's BeFit channel on YouTube.
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